Ella & Viv Paper Company was started by Matt & Andria Gibson in the Summer of 2014. Matt & Andria also owned Reminisce Scrapbooking. They created Ella & Viv as sister brand to Reminisce that focuses on bringing popular digital trends to physical paper crafting.
In 2017 Matt and Andria sold Reminisce and Ella & Viv to Jessica & Todd Hudspeth. The Hudspeth’s plan to continue Andria and Matt’s tradition of providing creative and innovative themed based paper and stickers to the scrapbooking and card making industry.